​Is Taylor Swift Starting Her Own Streaming Service?

We’re still not entirely sure when Taylor Swift’s next album is coming, but it looks like it might not be arriving through any already existing digital platforms. The pop star has apparently filed documents to brand a new website “featuring non-downloadable multi-media content in the nature audio recordings.”
 
As TMZ points out, that pretty much sounds like her very own streaming service. TMZ also reports that the website is eyeing the unfortunate name Swifties.
 
In addition to hosting “non-downloadable multi-media content in the nature audio recordings,” Swifties will also fer a intrument and accessory line that includes guitars, picks, straps and drumsticks. To put those products to good use, it will reportedly also organize retreats, educational camps and self-guided online courses.
 
Swift has had a famously rocky relationship with streaming services in the past, pulling her catalogue from Spotify in 2014. In 2015, she also publicly condemned Apple Music for their lack payouts to artists during the streaming service’s 3-month trial period — prompting a policy change that not only resulted in Swift’s return to Apple Music, but earned the singer an Apple-exclusive tour doc and a commercial campaign for the company last year.
 
Her last album was 2014’s 1989, which she followed up with the Fifty Shades Darker Zayn collaboration “I Don’t Wanna Live Forever.”

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